The Carolina Panthers have refined their logo and logotype, the first such changes since the team entered the National Football League in 1995.
The updated identity reflects a modernized version of the previous logo and logotype and visually connects the two together. It has been designed to provide a more aggressive, contemporary look to the logo while making it more three-dimensional for ever-increasing digital use.
"We have one of the finest and most recognizable logos in the NFL and wanted to make it as modern as possible without losing the dramatic essence of the mark," said Carolina Panthers President Danny Morrison.
The Panthers will transition to the refined logo throughout 2012. The primary tweaks made by the National Football League's creative department are primarily in the features in the eye and mouth. The logo will also be accompanied by a change in the primary logotype.
"It is a cleaner style that is easier to read and should be more applicable to different uses," Morrison said.
Staying true to the roots of the panther with subtle updates reflecting a tougher, more defined panther, the evolved logo is evocative of the popular panther statues found on the grounds of Bank of America Stadium. The white outline around the logo has been removed to create a more dimensional feel and to keep the focus on the features of the panther.
The logotype has been refined to be a modern reflection of the Panthers brand. The new font subtly nods to the swipe of a panther, through a three stripe element incorporated into the "A" of "PANTHERS." The angle and graphic accents in the letters were custom created and inspired by the swift, sleek nature of a panther.