Importance of Bank of America Stadium as a Community Asset

Charlotte has become one of the fastest growing metropolitan areas in the country and a marquee destination for sports and entertainment events, many of which take place at Bank of America Stadium. The city has one of the oldest stadiums in the NFL and, at the same time, one of the most active buildings in the NFL and MLS. Since 2018, TSE has opened the stadium to create nearly year-round programming around the NFL schedule, with MLS and international soccer, stadium-filling concerts, NCAA and high school football as well as 100 corporate and community events.

Nearly 40 ticketed events are held at Bank of America Stadium each year, attracting visitors from across the region and around the world. In 2023, 9 of the 10 busiest days for Uptown occurred on days when there were events at Bank of America Stadium, with all Stadium events driving $1.1 billion in economic impact to Charlotte in 2023.

About the Immersive Experience Center

Set to open later this summer, 2026, the Experience Center will inspire guests with a dynamic, hands-on, multisensory journey that showcases what is next for one of the Carolinas' most iconic venues. Highlights include dynamic hologram moments, replicated club lounge spaces, an interactive stadium model showcasing key design elements, historical lookbacks, and more. At the heart of the experience is the Immersive Cube, a cutting-edge technology that lets visitors step inside the project, explore detailed renderings, and truly grasp the scale, layout, and vision behind the transformation.