Carolina Panthers

3^rd & Goal is the Carolina Panthers community outreach strategy built in collaboration with Bank of America to boost the academic trajectory of K-3^rd graders by helping them to Read 20, Play 60 and Feel 100 every day. The program will also enlist the support of corporate partners including Atrium Health and Blue Cross NC.

Sir Purr's PAW-some Readers Incentive Program

Readers Incentives

An incentive-based program to promote student achievement for all 1st-3rd graders at the 30 participating schools.
Wrist bands for students with collectable Panthers-themed souvenir charms
- Students who read 20 minutes a day or meet other teacher-determined metrics will receive a charm to add to their wristband.
  - (Ex. Most improved reader receives a charm or most minutes read, etc)

Sir Purr's PAW-some Readers Charms

Click here and apply for your classroom Charms today!

Apply to have a Play 60 Camp come to your school!

The Panthers Play 60 Camp brings the experience of an NFL training camp to thousands of children in North and South Carolina. The free camp serves as an outdoor classroom that teaches children football drills and skills.

*Note: Play 60 Camp applications open in January for the upcoming summer season. Please note that submitting an application does not guarantee placement on the Play 60 Camp tour.

Read 20 Objective

Read 20 is a foundational pillar of the 3rd & Goal community outreach initiative by the Carolina Panthers and Bank of America. Its mission is to improve early literacy outcomes by encouraging students in grades K–3 to read at least 20 minutes each day. The program aims to:

Support students in achieving grade-level reading proficiency by the end of 3rd grade.
Foster a lifelong love of reading through engaging experiences and resources.
Mobilize community and corporate partners to reinforce the importance of daily reading habits.
Help close literacy gaps and boost academic trajectories for young learners.

The Carolina Panthers host a Read 20 and Play 60 event on Tuesday, Sep. 16, 2025 in Charlotte, NC.

Play 60 Objective

Play 60 is a vital pillar of the 3rd & Goal initiative, developed by the Carolina Panthers and Bank of America, with support from Atrium Health. The program empowers K–3 students to build strong bodies and minds by engaging in at least 60 minutes of active play each day. Through movement, nutrition education, and community support, Play 60 helps children:

Develop lifelong habits of physical activity and healthy eating.
Strengthen their bodies to support mental focus and academic success.
Build confidence, teamwork, and resilience through play.
Learn the importance of wellness and self-care from trusted health partners.

Together with Atrium Health, Play 60 promotes a holistic approach to student well-being — encouraging kids to move more, eat well, and thrive both in and out of the classroom.

Feel 100 Objective

Feel 100 is the emotional wellness pillar of the 3rd & Goal initiative, created by the Carolina Panthers and Bank of America. With proud support from Blue Cross North Carolina, Feel 100 empowers K–3 students to thrive emotionally, socially, and academically by promoting daily practices that support mental well-being and emotional resilience.

The program helps students:

Build self-awareness, empathy, and emotional regulation.
Strengthen positive relationships and social skills.
Develop a sense of belonging, confidence, and purpose.
Access tools and support that foster whole-child development.

🟦 "Blue Cross North Carolina is proud to support the development of students' emotional well-being. As a dedicated partner of 3rd & Goal, we stand firmly behind the mission of the FEEL 100 pillar — empowering children to thrive emotionally, socially, and academically."