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Keep Pounding Community Outreach | Carolina Panthers -

Keep Pounding

The story of Sam Mills and the mantra: Keep Pounding.

Keep Pounding Initiatives


Keep Pounding Kid

The Atrium Health Keep Pounding Kid is a child from Levine Children's Hospital that the Panthers provide with a premium, once-in-a-lifetime game day experience to create a lasting memory during their health battle.


Keep Pounding Fund

Created by the Panthers and Carolinas HealthCare Foundation in 2003, the Keep Pounding Fund supports cancer research efforts at Atrium Health Foundation (formerly known as Carolinas HealthCare Foundation). Since its inception, the Keep Pounding Fund has raised more than $2.2 million.


Keep Pounding Game Day Program

Through the Keep Pounding Game Day Program, the Panthers provide once-in-a-lifetime experiences to deserving fans from the Carolinas and beyond. Fans selected to participate in the program will receive four tickets, a parking pass and game day gift bag.


Keep Pounding 5K

Held each spring, the Keep Pounding 5K features a one-of-a-kind course that includes running inside Bank of America Stadium, with a thrilling finish on the field. Proceeds benefit adult and pediatric cancer research as well as patient support programs at Atrium Health's Levine Cancer Institute and Levine Children's Hospital.

The 2020 Keep Pounding is being held virtually. Click below for more information.


Keep Pounding For A Crucial Catch

The Panthers are proud to honor those who are fighting or who have overcome the battle with cancer as part of the NFL's Crucial Catch celebration. During the team's Crucial Catch home game each October, the Panthers recognize local fighters and survivors with the ultimate fan experience.


Keep Pounding Online Auction

The Panthers are pleased to offer fans the opportunity to bid on one-of-a-kind signed items and other popular favorites through the Keep Pounding Auction, hosted by NFL Auction. One hundred percent of auction proceeds benefit the Keep Pounding Fund and important cancer research efforts at the Levine Cancer Institute and Levine Children's Hospital at Carolinas Medical Center.


Keep Pounding License Plates

The Carolina Panthers specialty license plate provides drivers in North Carolina and South Carolina a special opportunity to show support for their favorite team. Proceeds from the sale of the plates benefit the Keep Pounding Fund of Atrium Health Foundation and Carolina Panthers Charities.