PANTHERS PARTNERS

PANTHERS PARTNERS

We believe in winning on the field, in the community, and in business.

We believe we can use the power of NFL football and the passion of our fans to help you win in the marketplace. You have our commitment to invest in winning across our organization. That means we can keep pounding on behalf of your people, your products, your services and your future.

A New Era: The Panthers are looking forward to an exciting future

Investing to win on the field and in the community, with players leading the way. Significant additions in the next five years include a new training campus and headquarters. Plus, there will be major enhancements made to the Bank of America Stadium facility and experience.

July 2018

July 2018

In July 2018, David Tepper invested $2.2 billion of his own capital to acquire the Panthers. The highly successful investor and philanthropist is committed to making the Panthers to winners on the field and in the community.

August 2019

August 2019

The first infrastructure project of this new era for the Panthers opened. The Atrium Health Dome is an indoor practice facility to help the team win and also a game day destination for fans.

May 2019

May 2019

South Carolina lawmakers backed a scheme that would enable the Panthers to build a new practice facility and headquarters in Rock Hill. The 240-acre site broke ground in June 2020 and the first phase is planned to open in 2023.

David Tepper is betting big on the Carolinas

North and South Carolina are a large and attractive setting for brands to achieve more. Combining together to form one of the largest NFL markets, the Carolinas are a destination of choice, where residents enjoy a high quality of life. More companies are moving to the Carolinas because it is a great place to do business, make products and market to an engaged population.

15m

Population across the Carolinas, making it the 5th-largest NFL market

10perc

Percentage of growth in Charlotte's population this decade, with millennials now making up 53 percent of the city

2.7perc

Percentage of real GDP growth across North and South Carolina in 2019

30

The Carolinas are home to over 30 Fortune 1000 companies, plus major production sites for the likes of BMW, Boeing and Volvo.

growth
187.3m

Number of NFL fans, putting fandom at an all-time high and making the NFL the number one sport in the U.S.

27perc

Percent increase in average viewership of Panthers home games year-over-year

87perc

Percentage of avid fans which recall Carolina Panthers key strategic partnerships

23

23 of the 25 largest TV broadcasts during 2019 were NFL games and programming

7.7m

Total number of followers across Carolina Panthers social platforms

24perc

Percentage of people in the Carolinas that identify as Panthers fans. The NFL ranks as the top sport in the Carolinas, higher than college football

partner_activations
Team Arrival

Coca-Cola Team Arrival

A game day tradition where fans come together to cheer on the team as they enter Bank of America Stadium in style.

Big Bo Boxes

Bojangles' Panthers-branded Big Bo Boxes and in-store activation

Updated annually, Bojangles' creates custom Panthers boxes for their stores across the Carolinas.

Fan Stories

Bank of America Fan Stories

Bank of America and the Panthers teamed up to bring a look at some of the most passionate Panthers fans around in a unique video series.

Veterans Park

Lowe's Veterans Park

The Panthers and Lowe's, in partnership with Mecklenburg County and the Veterans Bridge Home, dedicated a new national Fitness Campaign Fitness Court at Charlotte's Veterans Park for their 2020 Salute to Service community project. This state of the art workout facility was created for veterans and the local neighborhood community.

Tree Lighting

Academy Tree Lighting

An annual tree lighting celebration at Bank of America Stadium that includes appearances by Sir Purr, the TopCats Cheerleaders, the PurrCussion Drumline and the Black & Blue Crew. Guests are treated to an evening full of children's activities, holiday movies, and festive music.

Bud Light Keep the Streak Alive

Bud Light Keep the Streak Alive

With the COVID pandemic in 2020 and limited attendance at Carolina Panthers games, we turned to our PSL holders to celebrate those with the longest active streaks attending Panthers home games. These special fans were celebrated with a game day package that included tickets, customized jersey, cardboard cut outs at a game, game day recognition and more.

Panthers-At-Home Boxes presented by Coca-Cola

Panthers-At-Home Boxes presented by Coca-Cola

A membership featuring custom Panthers merchandise and Coca-Cola bottles delivered directly to fans' doors.

Road to Restart

Road to Restart, presented by Honeywell

A custom video series that detailed how Tepper Sports & Entertainment got players, staff and fans back in the building with the critical help of partners.

Neighborhood Kitchen

Blue Cross Blue Shield Panthers Neighborhood Kitchen

Together with Blue Cross Blue Shield of North Carolina and key community partners, Panthers Neighborhood Kitchen is a mobile meal offering for families in need across the Charlotte metro and beyond.