George Li joined the Carolina Panthers staff in 2023 as the game management coordinator after spending the last five seasons with the Indianapolis Colts in the club's senior football strategy analyst/game management position.
With the Colts, Li provided analytical research to the coaching and personnel staffs, advised the head coach on game management situations and served as an officiating expert on rule changes/points of emphasis, penalty trends and replay reviews. During his time with Indianapolis, the Colts ranked 5th in both fewest penalties (5.6 per game) and penalty margin (68 fewer penalties than opponents). Their 15 successful challenges during that span was tied for 4th most, including 8 of 11 challenges being successful from 2021-22 (1st in successful challenges, 3rd in successful challenge percentage – 73%).
Prior to the Colts, he worked for the Oakland Raiders in various roles for seven seasons (2011-17), starting as a defensive assistant for defensive coordinator Chuck Bresnahan in 2011 to most recently serving as the team's director of coaching analytics. With Li's input from 2012-17, the Raiders were successful on 17 of 31 challenges, ranking 4th with a successful challenge rate of 55%. In 2016, Li was part of an Oakland staff that went 12-4 and reached the playoffs for the first time since 2002.
Before joining the Raiders, Li covered the NFL for 5 seasons at NFL Network most recently as lead researcher and was a researcher at ESPN.
Li graduated from the University of California-Riverside with a degree in business administration in 2003. He and his wife, Denise, have a daughter, Taylor, and son, Joshua.