
George Li
Game Management Coordinator
Biography
George Li enters his fourth season as the game management coordinator with the Carolina Panthers. Li has spent the last 15 years of his career in analytics and game management in the NFL.
George Li enters his fourth season as the game management coordinator with the Carolina Panthers. Li has spent the last 15 years of his career in analytics and game management in the NFL.
Li provides analytical research and support to the coaching staff, advises the head coach and coordinators on game-management situations and serves as an officiating expert on rule changes, points of emphasis, penalty trends and replay reviews.
In 2025, the Panthers finished the regular season with just 95 accepted penalties (5.59 per game), tied for the fourth fewest in the league. On defense, their 26 (1.53 per game) accepted penalties were tied for the fewest in the league.
The offense converted 27 times on 40 fourth-down attempts, the most in a season by any team since at least 1978 (according to Elias), surpassing their previous franchise best of 23 (2023), and the NFL mark of 24 by Cleveland (2024). They ranked fourth in 2025 with a 67.5% conversion percentage, the second highest in team history behind only the 2013 mark of 76.9% (10-of-13). Since 2000, only eight times have teams attempted 40+ fourth downs in a season, with the Panthers 2025 conversion mark of 67.5% the highest. The other seven teams combined to convert under 50% of their attempts.
During his time in Indianapolis (2018-22), the Colts ranked fifth in both fewest penalties per game (5.6) and penalty margin (+68). Their 15 successful challenges during that span were tied for fourth most,including 8-of-11 successful challenges from 2021-22 when they ranked first in successful challenges, third in successful challenge percentage (73%).
Prior to the Colts, Li worked for the Oakland Raiders, serving in various roles for seven seasons (2011-17). He started as a defensive assistant for defensive coordinator Chuck Bresnahan (2011) and then transitioned to the team's director of coaching analytics. With his input (2012-17), the Raiders were successful on 17-of-31 challenges, ranking fourth with a successful challenge rate of 55%. In 2016, he was part of an Oakland staff that went 12-4 and reached the playoffs for the first time since 2002.
Before joining the Raiders, Li covered the NFL for five seasons at NFL Network, serving as lead researcher. He also worked as a researcher at ESPN.
Li graduated from the University of California-Riverside with a degree in business administration in 2003. He and his wife, Denise, have a daughter, Taylor, and son, Joshua.
Coaching Career:
- 2011 | Oakland Raiders - Defensive Assistant
- 2012-16 | Oakland Raiders - Football Operations Statistical Analyst
- 2017 | Oakland Raiders - Director of Coaching Analytics
- 2018-22 | Indianapolis Colts - Senior Football Analyst/Game Management
- 2023-Pres. | Carolina Panthers - Game Management Coordinator