George Li enters his third season as the game management coordinator with the Carolina Panthers. Li has spent the last 14 years of his career in analytics and game management in the NFL.
Li provides analytical research and support to the coaching staff, advises the head coach and coordinators on game management situations, and serves as an officiating expert on rule changes, points of emphasis, penalty trends and replay reviews.
During his time in Indianapolis (2018-22), the Colts ranked fifth in both fewest penalties per game (5.6) and penalty margin (+68). Their 15 successful challenges during that span were tied for the fourth-most, including 8-of-11 successful challenges from 2021-22 when they ranked first in successful challenges, third in successful challenge percentage (73%).
Prior to the Colts, Li worked for the Oakland Raiders, serving in various roles for seven seasons (2011-17). He started as a defensive assistant for defensive coordinator Chuck Bresnahan (2011) and then transitioned to the team's director of coaching analytics. With his input (2012-17), the Raiders were successful on 17-of-31 challenges, ranking fourth with a successful challenge rate of 55%. In 2016, he was part of an Oakland staff that went 12-4 and reached the playoffs for the first time since 2002.
Before joining the Raiders, Li covered the NFL for five seasons at NFL Network, serving as lead researcher. He also worked as a researcher at ESPN.
Li graduated from the University of California-Riverside with a degree in business administration in 2003. He and his wife, Denise, have a daughter, Taylor, and a son, Joshua.