Charlotte, N.C. (June 4, 2025) – Kendra Scott and the Carolina Panthers have announced a multiyear deal for the lifestyle jewelry brand to be a Proud Partner of the Carolina Panthers.
The Carolina Panthers and Kendra Scott will collaborate on a variety of in-stadium activations, community events, and exclusive shopping opportunities. PSL Owners will be able to shop special discounts on September 11 at the Southpark Mall (Charlotte, N.C.) location and on a yet to be announced date during the NFL season at the Birkdale Village (Huntersville, N.C.) location.
"Kendra Scott is a sought-after, community-driven brand whose inspiring commitment to giving back aligns perfectly with our vision at the Carolina Panthers to grow in ways that deepen our connection with fans while staying true to a community-first mindset," said Kristi Coleman, CEO at Tepper Sports & Entertainment and Carolina Panthers Team President. "Together, we're creating stylish, meaningful experiences that reflect the lives of our fans, on gameday and every day."
In addition, on "Yellow Friday," November 28, Panthers fans are encouraged to wear their gameday gear to any Kendra Scott store in the Carolinas for the chance to win tickets to a Panthers game this season.
"We're so excited to partner with the Carolina Panthers and bring Game Day to life in a way only Kendra Scott can, with color, creativity, and community at the center. We can't wait to celebrate with fans across the Carolinas while giving back along the way," said Kendra Scott, Founder and Chief Creative Officer.
The Carolina Panthers and Kendra Scott are also teaming up to spread joy and make a meaningful impact throughout the Carolinas. The two brands will collaborate with Atrium Health to bring the Kendra Cares Color Bar® to local patients and their caregivers, providing a fun escape where they can personalize jewelry at no cost. In addition, Kendra Scott will support all Panthers Girls' Flag Football events throughout the year, helping to uplift and inspire young athletes across the region.
Throughout the season, the Panthers and Kendra Scott will also host influencer ambassadors in a co-branded suite at Bank of America Stadium.
Future dates for pop-up shopping events and other experiences at Bank of America Stadium and in Kendra Scott locations will be announced during the season.
Kendra Scott Store Locations
North Carolina:
- Asheville – Biltmore Park Town Square, 8 Town Square Blvd Suite 130
- Cary – Fenton, 8 Fenton Main Street Suite 155
- Charlotte – SouthPark Mall, 4400 Sharon Road Suite E10
- Durham – Streets at Southpoint, 8030 Renaissance Parkway Suite 920
- Greensboro – Friendly Center, 3334 West Friendly Avenue Suite 103
- Huntersville – Birkdale Village, 16805 Birkdale Commons Pkwy Suite B
- Raleigh – North Hills, 4321 Lassiter at North Hills Ave Suite F100
- Wilmington – Mayfaire Town Center, 6880 Main Street
- Winston-Salem – Thruway Center, 304 South Stratford Road
South Carolina:
- Charleston – 270 King Street Suite A
- Columbia – Trenholm Plaza 4840 Forest Drive, Suite 6-A
- Greenville – 1125 Woodruff Road Suite 1605
