Keep Pounding has become a team mantra in honor of late Carolina Panthers player and coach Sam Mills. Mills first used the phrase "Keep Pounding" as a coach in an emotional speech to the team prior to the Panthers' playoff game versus the Dallas Cowboys on Jan. 2, 2004. He spoke about commitment, dedication to teammates, team effort and never giving up. Mills asked the players to "Keep Pounding."
The spirit of Keep Pounding encourages cancer patients, survivors and their loved ones to always "Keep Pounding" to overcome obstacles in their lives, just as we hope that someday a cure will be found and cancer will be overcome.
Similarly, the on-going mission of Keep Pounding is to raise vital funds for important cancer research and patient support programs for the Levine Cancer Institute at Carolinas Medical Center. Panthers fans have supported the initiative in a variety of ways. Contributions are generated through team fundraisers, the assistance of team partners and valued donations from community organizations and individuals.
Created by the Carolina Panthers and Carolinas HealthCare Foundation in 2003, the Keep Pounding Fund supports cancer research efforts at Carolinas Medical Center. Since its inception, the Keep Pounding Fund has raised more than $2.2 million. For more information and to donate, visit Carolinas HealthCare Foundation.
The Carolina Panthers are pleased to offer fans the opportunity to bid on one-of-a-kind signed items and other popular favorites through the Keep Pounding Auction, hosted by NFL Auction. One hundred percent of auction proceeds benefit the Keep Pounding Fund and important cancer research efforts at the Levine Cancer Institute and Levine Children's Hospital at Carolinas Medical Center.
Immediately following the coin toss before every home game, an honorary drummer rallies the entire stadium by hitting the massive six-foot Keep Pounding Drum four times to signify four quarters. Keep Pounding Drummers come from a variety of backgrounds and occupations, but all have overcome a great trial or adversity that has not only made them strong but also pushes them to make others around them stronger.
Through the Keep Pounding Gameday Program, the Carolina Panthers provide once-in-a-lifetime experiences to deserving fans from the Carolinas and beyond. Fans selected to participate in the program will receive four tickets, a parking pass and Panthers gameday gift bag. Nominate a fan.
The Carolina Panthers are proud to honor those who are fighting or who have overcome the battle with cancer as part of the NFL's Crucial Catch celebration. During the team's Crucial Catch home game each October, the Panthers recognize local fighters and survivors with the ultimate fan experience - two tickets to the game, access to the Panthers' sideline for pregame warmups and a Panthers swag bag. Complete the Crucial Catch form to nominate someone special.
The Carolina Panthers specialty license plate provides drivers in North Carolina a special opportunity to show support for their favorite team. The design features the Panthers logo and the iconic phrase, "Keep Pounding." The majority of the plate fee goes to community causes championed by the franchise, including the Keep Pounding Fund of the Carolinas Healthcare Foundation and Carolina Panthers Charities Fund. The license plate can be ordered online.
The Carolina Panthers and Community Blood Center of the Carolinas host the Keep Pounding 5.1 Blood Drive annually on May 1. The date pays tribute to late Panthers player and coach Sam Mills, who coined the phrase "Keep Pounding” during an emotional speech before the Panthers' NFC Wild Card game versus Dallas during the 2003 playoffs. The blood drive benefits 21 area hospitals in North and South Carolina.
Held every May, the Keep Pounding 5K features a one-of-a-kind course that includes a challenging ascent to the top of Bank of America Stadium and thrilling finish on the field. Proceeds benefit pediatric cancer research and patient support programs at Levine Children's Hospital.
Through a partnership with Carolinas Medical Center, the Carolina Panthers make monthly visits to Levine Children's Hospital, including a special visit by the Rookie Class in October to celebrate Halloween. Additionally, the Panthers and Levine Children's Hospital provide terminally ill and hospitalized children and their families with VIP experiences at Panthers home games.