Keep Pounding Community Outreach | Carolina Panthers -

Keep Pounding

Keep Pounding

The story of Sam Mills and the mantra: Keep Pounding.

Keep Pounding Initiatives


Keep Pounding Fund

Created by the Panthers and Carolinas HealthCare Foundation in 2003, the Keep Pounding Fund supports cancer research efforts at Carolinas Medical Center. Since its inception, the Keep Pounding Fund has raised more than $2.2 million.


Keep Pounding Game Day Program

Through the Keep Pounding Game Day Program, the Panthers provide once-in-a-lifetime experiences to deserving fans from the Carolinas and beyond. Fans selected to participate in the program will receive four tickets, a parking pass and game day gift bag.


Keep Pounding 5K

Held each spring, the Keep Pounding 5K features a one-of-a-kind course that includes a challenging ascent to the top of Bank of America Stadium and thrilling finish on the Panthers Primesport Practice Fields. Proceeds benefit adult and pediatric cancer research as well as patient support programs at Levine Cancer Institute and Levine Children's Hospital.


Keep Pounding For A Crucial Catch

The Panthers are proud to honor those who are fighting or who have overcome the battle with cancer as part of the NFL's Crucial Catch celebration. During the team's Crucial Catch home game each October, the Panthers recognize local fighters and survivors with the ultimate fan experience.


Keep Pounding Online Auction

The Panthers are pleased to offer fans the opportunity to bid on one-of-a-kind signed items and other popular favorites through the Keep Pounding Auction, hosted by NFL Auction. One hundred percent of auction proceeds benefit the Keep Pounding Fund and important cancer research efforts at the Levine Cancer Institute and Levine Children's Hospital at Carolinas Medical Center.


Keep Pounding License Plates

The Carolina Panthers specialty license plate provides drivers in North Carolina and South Carolina a special opportunity to show support for their favorite team. The majority of the plate fee goes to community causes championed by the franchise, including the Keep Pounding Fund of the Carolinas Healthcare Foundation and Carolina Panthers Charities Fund.